SapientNitro: Medtronic

The Ask: Medtronic had a very institutional website that needed a facelift and needed to be responsive for their doctors and practitioners to enjoy using.
The Answer: Leveraging emotional design, the redesign resulted in a beautiful site with a warm look and feel that focuses not only on a medical product that saves lives, but also on the human aspect: empowered patients that can continue their quality of life. With a fully responsive site, busy doctors and practitioners can view the site on their phone, tablet, or desktop. As part of the UX team, I was responsible for wireframes, annotations, functional specifications.