AceMetrix: Ace Live
The Ask: AceMetrix wanted to get to know their users better and how to make their web and mobile apps more user friendly.
The Answer: Three personas were created from extensive UX research, including: ethnographic interviews, stakeholder interviews, heuristic evaluation, competitive analysis, data analytics, and usability studies. The UX research guided redesigns including implementation of Target Audience (which affected the entire UI), several streamlined wizards such as Report Export, Emo Clouds, Polarity Score, quicksearch, contextual help, feedback channels, improved responsive design, and onboarding with each significant release. UX deliverables included: personas, user flows, wireframes, annotated comps, and prototypes.