Ace Metrix: Ace Live

 

Brief: I was the UX Director at Ace Metrix, a B2B SaaS startup with $25 million in venture funding, later acquired by iSpot.tv.
Ace measures the business outcomes and the brand impact of TV and video advertising in real-time and helps advertisers, agencies and publishers design creative to drive sales. With the world’s largest ad database, it provides real-time iterative consumer testing. Ads are shown to respondents who complete standardized surveys that assess the ad both quantitatively and qualitatively, providing rich insights by demographic segment.

The Ask: AceMetrix needed to transform their legacy application into a modern web app, and to better better understand their users needs.

The Answer: AI, ML, NLP (Artificial Intelligence, Machine Learning, Natural Language Processing) were implemented to transform large amounts of data in real-time into Representative Verbatims, Emo Scores, and more. Three personas were created from extensive UX research, including: ethnographic interviews, stakeholder interviews, heuristic evaluation, competitive analysis, data analytics, and usability studies. The UX research, along with Pendo analytics, guided redesigns including implementation of Target Audience (a toggle which affected the entire UI), several streamlined wizards such as Report Export, Emo Clouds, Polarity Score, quicksearch, contextual help, feedback channels, improved responsive design, and onboarding with each significant release. UX deliverables included: personas, user flows, wireframes, annotated comps, and prototypes.

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  • Responsive Design

  • Dashboard

    Dashboard

  • Target Audience Annotated Wireframe

    Annotated Wireframe

  • Persona

  • Card Sort

  • User Flow

  • Mockup

  • Survey Ranking

    Survey Ranking

  • iPad

    iPad

  • Legacy App