SapientNitro: Target Registry App
The Ask: Target wanted both the registrant and the gift giver of a baby or wedding registry to effortlessly create, find, and manage a gift registry.
The Answer: A native iOS app was designed where customers can shop and manage their registry at a kiosk, as well as scan items within the aisles of the store. Responsible for detailed wireframes, annotations, functional specifications, site map, paper and interactive prototypes within a team.
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attract screen
 
sample wireframe
 
sample screenshot
deliverables available upon request
Sensis: CrowdCheck
The Ask: With the SEC legislating brand new regulations for investment crowdfunding in 2013, CrowdCheck needed to be ready, right out the gate, with a strong online presence.
The Answer: As one of two UX Designers for this project, I created a meaningful and engaging experience, both for entrepreneurs, investors, and portals. Some aspects included: content inventory+audit, user+stakeholder interviews, personas, ideation, site maps, lots of wireframes, as well as copywriting and QA. Our software development utilized Agile methodologies, including: sprints, stories, scrum meetings, kanban, point scoring, and more within a team.
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scoring the stories
 
sample wireframe: resources
 
sample wireframe: services
crowdcheck.com | deliverables available upon request
SapientNitro: Medtronic
The Ask: Medtronic had a very institutional website that needed a facelift and needed to be responsive for their doctors and practitioners to enjoy using.
The Answer: Leveraging emotional design, the redesign resulted in a beautiful site with a warm look and feel that focuses not only on a medical product that saves lives, but also on the human aspect: empowered patients that can continue their quality of life. With a fully responsive site, busy doctors and practitioners can view the site on their phone, tablet, or desktop. As part of the UX team, I was responsible for wireframes, annotations, functional specifications.
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sample wireframe
 
annotated comp
 
desktop comp
deliverables available upon request
SapientNitro: MGM Resorts
The Ask: MGM Resorts wanted to redesign their web properties, and make them responsive.
The Answer: Leveraging emotional design, the redesign entices users to take full advantage of all the fun and entertainment the resort has to offer. With a fully responsive site, improved IA, and a killer look, guests can use their mobile device as they stroll The Strip to book a room, see who's performing tonight, purchase tickets to a show, make dinner reservations, and more! Components can be reused throughout the site, and the templated site can be used across properties--from Vegas to China. As part of the UX team, I was responsible for wireframes, annotations, functional specifications, design flows, site maps, and more.
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sample wireframe
 
annotated comp
 
desktop comp
deliverables available upon request
SapientNitro: SapientNitro.com
The Ask: SapientNitro wanted a cutting edge responsive website that shows off its work and talent, and sets it apart from other advertising agencies.
The Answer: The UX for this site was challenging but in the end proved to be worth all the blood, sweat, and tears for a truly revolutionary website that looks great on desktop/tablet/mobile. Utilizing horizontal and vertical swiping, the site encourages the user to explore SapientNitro's work and talent, inline with it's Storyscaping philosophy. Part of a UX team.
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responsive design
 
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wireframe
sapientnitro.com | video | deliverables available upon request
Universal Music: R2
The Ask: UMG needed a web app to replace its legacy (PowerBuilder) application Global Repertoire Management System, which was difficult to update and distribute internationally.
The Answer:
Along with a small team, I designed and implemented the UX and UI of a new product. Employing heavy use of AJAX, R2 is a modern transformation that is distributed over an intranet. Streamlining business processes, R2 allows UMG to become the market leader in the evolution of digital releases, while keeping pace with the growth in volume of digital product sales. I created business requirements docs, functional specification docs, wireframes, UI, style guides, lo-fi and hi-fi prototypes (the client was accustomed to hi-fi prototypes and design flows, on a short turnaround, where the look and feel was fully realized). Design patterns include: trees, tabs, combobox, modal windows, balloons, grids, pagination, quick search, and more.
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login page
 
site layout
deliverables available upon request
Universal Music: Media Portal Wizard
The Ask: Media Portal was getting bogged down with work and needed some processes--such as creating a release--streamlined.
The Answer: I designed several wizard-type applications, allowing the business to quickly and efficiently create releases--adding tracks, artwork, metadata, and more. I created all the initial concepts, from brainstorming to process flows, to wireframes, to interactive prototypes.
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prototype: responsive disclosure
 
prototype: Add Tracks modal
 
prototype: Add Art
deliverables available upon request
California Association to Aid Ukraine
The Ask: CAAU needed an online presence as well as a complete overhaul of its branding.
The Answer: A cohesive package was created, which included a brand new website, complete with SEO, as well as coordinated social networking elements including a Facebook Page, Facebook Group, Email Marketing Campaigns (Mailchimp), and Youtube Channel.
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CAAU Youtube
 
CAAU Youtube
homepage
 
embedded Youtube content
 
Facebook Page
FitDay Mobile app
The Ask: FitDay.com needed a mobile application parallel to its online Food Log.
The Answer: I created some early wireframes and user flows for native iOS, that allow the user to easily accomplish their tasks.
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sample wireframes showing user flow
Social Media Marketing
The Ask: Many of my clients needed more exposure to their brand.
The Answer: Integrated with their websites, I launched cohesive social marketing campaigns utilizing Facebook Pages and Groups, Youtube Channels, Mailchimp Emails, Twitter, and Google+. Clients include: visual artist Yuri Kuznetsov, Los Angeles theater YKO, CAAU charity, Sunshine Partnerships community gardens nonprofit, United Football Academy, Ukrainian Art Gallery of LA, St. Michael's community of Palm Springs, and more.
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Facebook Page
 
Facebook Page
 
Admin: Metrics
 
available upon request

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